Hotels in Dubai, UK & Algarve, Portugal - Crimson Hotels

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Crimson Hotels Group is a fast growing independently owned hotel company. Founded in 1995, we currently own and manage 13 hotels in the United Kingdom, Portugal and Dubai.

In the UK our hotels are operated under four major brands – Hilton, Intercontinental Hotels (including the Holiday Inn brand), Accor and Choice Hotels International  – all highly respected and world renowned hotel groups.

The DoubleTree by Hilton Woking has now opened following a stunning transformation and has re-launched from the Holiday Inn Woking to a luxurious and brand new four star hotel.  This is now the third DoubleTree in the Crimson Hotels Group portfolio. Key changes  include: a full refurbishment of all bedrooms including standard, superior and deluxe rooms, a dedicated Hilton HHonors floor with stunning views and ultimate luxury facilities, a new dining area providing a relaxed atmosphere, a new contemporary conference room for large meetings and events, a state of the art gymnasium and a magnificent new lounge and reception area.

March 2015 saw the recent transformation of  The Comfort Hotel Heathrow to the new Mercure London Heathrow Hotel. The multimillion pound re-brand  included newly refurbished bedrooms with a contemporary look and feel, new meeting facilities for up to 200 delegates and versatile dining options in the new Borders Restaurant and Bar which is ideal for formal or informal dining.

In early 2011, The Park Inn London Russell Square re-branded to the DoubleTree by Hilton London-West End. The Hesperia London – Victoria was acquired in October 2011 and February 2012 saw the conversion of the 225 bedroom property to a DoubleTree by Hilton. A significant investment has been made to upgrade the public areas and the 9th floor bedrooms refurbished to form the Executive Room wing. The Mezanine Floor now offers state of the art conference facilities.

In 2010, Crimson Hotels opened the Holiday Inn Algarve, Portugal, the state of the art Holiday Inn Express London-Heathrow Terminal 5 and the award winning Ramada Chelsea Hotel Al Barsha, Dubai.

New locations and destinations are always being considered as the Crimson Hotel Group continues to look forward with its expansion plans.

Our Company approach is highly professional and the guest experience is of utmost importance.

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  • Mercure
  • Mercure